7 C’s of Effective Business Communication

7 C’s Of Effective Business Communication PRINCIPLE OF EFFECTIVE COMMUNICATION – 7C’S To compose effective written or oral messages, you must apply certain communication principles. These principles provide guideline for choice of content and style of presentation, adapted to the purpose and receiver of your message. These principles are not only limited to a sentence level, they are also applicable to all forms of communications, from mere utterances and sentences to complete documents or presentations.To some extent the principles overlap because they are based on a common concern for the audience, whether that audience consists of listeners or readers. These principles are called â€Å"Seven C’s†, these are completeness, conciseness, consideration, concreteness, clarity, courtesy, and correctness. The Seven C’s are as follows: 1) Completeness Message Receiver- either listener or reader, desire complete information to their question. e. g. suppose you are working with multinational company who is engaging with engineering goods, like A. C.Now let say one of your major customer wants some technical information regarding â€Å"thermostat† (because he wants to convey the same to the end users). In this case you have to provide him complete information in a short span of time. If possible, provide him some extra information which he does not know, in this way you can maintain a good business relation with him, otherwise he may switch to another company. Five W’s: One way to make your message complete is to answer the five W’s. †¢? WHO†¢? WHAT†¢? WHEN†¢? WHERE†¢? WHY The five question method is useful when you write requests, announcements, or other informative messages.For instance, to order (request) merchandise, make clear WHAT you want, WHEN u need it, WHERE it is to be sent. 2) Conciseness Conciseness means â€Å"convey the message by using fewest words†. â€Å"Con ciseness is the prerequisite to effective business communication. † As you know that all businessmen have very short time. Hence a concise message saves the time and expenses for both the parties. How to achieve the conciseness? For achieving the conciseness you have to consider the following. 1. Avoid wordy expression 2. Include only relevant material 3. Avoid unnecessary repetition. Avoid Wordy ExpressionE. g. Wordy: – at this time. Instead of â€Å"at this time† you can just use only a concise word: – NOW, Always try to use â€Å"To the point Approach† in business scenario perspective. Include only relevant information †¢? Always try to provide only relevant information to the receiver of the message. Let’s say one of your customers requested †¢? For clients of the company o in reply you should provide simply list of clients at the panel of your company. o No need to provide detailed business information about client at all. â₠¬ ¢? Observe the following suggestions to â€Å"Include only relevant information. †¢? Stick to the purpose of message Delete irrelevant words Avoid long introduction, unnecessary explanation etc. Get to the important point concisely. Avoid un-necessary Repetition Sometimes repetition is necessary for focusing some special issue. But when the same thing is said without two or three reasons, the message become wordy and boring. That’s why try to avoid Un-necessary repetition. Some ways to eliminate unnecessary words Use shorter name after you have mentioned the long once. e. g. Spectrum communications Private limited use spectrum. Use pronouns or initials E. . Instead of world trade organization use WTO or You can use IT for Information Technology. (Keeping in views that receiver knows about these terms) 3. Consideration Consideration means – To consider the receiver’s Interest/Intention. It is very important in effective communication while writing a messa ge you should always keep in mind your target group consideration is very important â€Å"C† among all the seven C’s. Three specific ways to indicate consideration †¢? Focus on â€Å"you† instead of â€Å"I† or â€Å"We† †¢? Show audience benefit or interest of the receiver †¢?Emphasize positive, pleasant facts. Using â€Å"you† help you, but over use lead a negative reaction. Always write a message in such a way how audience should be benefited from it. †¢? We attitude: â€Å"I am delighted to announce that we will extend to make shopping more. † †¢? You attitude: â€Å"You will be able to shop in the evening with the extended hours. † Readers may react positively when benefit are shown to them. Always try to address his/her need and want. Always show/write to reader†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ what has been done so far as his/her query is concerned. And always avoid that his/her need and wants.Always avoid that has not been done so far. 4. Concreteness It means that message should be specific instead of general. Misunderstanding of words creates problems for both parties (sender and receiver). When you talk to your client always use facts and figures instead of generic or irrelevant information. The following guidelines should help you to achieve the Concreteness. †¢? Use specific facts and figures †¢? choose image building words e. g General He is very intelligent student of class and stood first in the class. e. g. Ali’s GPA in B. Sc Electrical Engineering 2k3-f session was 3. 5/4. 0; he stood first in his class. Always write on a very solid ground. It should definitely create good image as well. 5. Clarity Accurately is purpose of clarity In effective business communication the message should be very much clear. So that reader can understand it easily. You should always choose precise words. Always choose familiar and easy words. Construct effective sentences and paragraphs. In business communication always use precise words rather longer statements. If you have a choice between long words and shorter one, always use shorter one.You should try your level best to use familiar/easy to understand words so that your reader will quickly understand it. Familiar Next familiar words 1-after subsequent 2-home domicile 3-for example e. g. 4-pay remuneration 5-invoice statement for payments 6. Courtesy Knowing your audience allows you to use statements of courtesy; be aware of your message receiver. True courtesy involves being aware not only of the perspective of others, but also their feelings. Courtesy stems from a sincere you-attitude. It is not merely politeness with mechanical insertions of â€Å"please† and â€Å"Thank you†.Although Appling socially accepted manners is a form of courtesy. Rather, it is politeness that grows out respect and concern for others. Courteous communication generates a special tone in their writing an d speaking. How to generate a Courteous Tone? The following are suggestions for generating a courteous tone: Be sincerely tactful, thoughtful and appreciative. Use expressions that show respect for the others Choose nondiscriminatory expressions be sincerely Tactful, Thoughtful and Appreciative Though few people are intentionally abrupt or blunt, these negative traits are common cause of discourtesy.Avoid expression like those in the left hand column below; rephrase them as shown in the right-hand column. Tactless, Blunt More Tactful Stupid letter; I can’t understand I should understand it, as there is no confusing word in this Letter, could you please explain it once again? It’s your fault, you did not properly Sometimes my wording is not precise; let me try again read my latest FAX. Thoughtfulness and Appreciation Writers who send cordial, courteous messages of deserved congratulations and appreciation (to a person inside & outside) help to build goodwill. The alue o f goodwill or public esteem for the firm may be worth thousands of dollars. 7. Correctness At the core of correctness are the proper grammar, punctuation and spelling. However, message must be perfect grammatically and mechanically. The term correctness, as applied to business messages also mean three characteristics o Use the right level of language o Check the accuracy of figures, facts and words o Maintain acceptable writing mechanics. Use the right Level of Language We suggest that there are three level of language 1. Formal 2. Informal 3. Substandard. Take a quick guess:What kind of writing is associated with each level? What is the style of each? Formal and Informal Words Formal writing is often associated with scholarly writing: doctoral dissertations, scholarly, legal documents, top-level government agreements and other material where formality is demanded. Informal writing is more characteristic of business writing. Here you use words that are short, well-known and conversa tional as in this comparison list: More Formal Less Formal Participate Join Endeavor try Ascertain find out Utilize Use Interrogate question. Substandard Language Avoid substandard language.Using correct words, incorrect grammar, faulty pronunciation all suggest as inability to use good English. Some examples follow: Substandard More Acceptable Ain’t isn’t, aren’t Can’t hardly can hardly Aim to proving ai m to prove Desirous to desirous of Stoled stolen. Facts and Figures Accuracy Check Accuracy of Facts, Figures and words it is impossible to convey meaning precisely, through words, from the head of the sender to a receiver. Our goal is to be as precise as possible, which means checking and double-checking and double-checking to ensure that the figures, facts and words you use are correct. A good check of your data is to have another person read and comment on the validity of the material† †¢? Figures and facts †¢? Verify your statistical data †¢? Double-check your totals †¢? Avoid guessing at laws that have an impact on you, the sender and your †¢? Have someone else read your message if the topic involves data. †¢? Determine whether a â€Å"fact† has changed over time. Proper Use of Confusing Words! Our Language (Any) is constantly changing. In fact, even dictionaries cannot keep up with rapid change in our language.The following words often confusing in usage, an is used before consonants and consonants sounds or a long† u† sound. Use an before vowels. Accept, except accept is a verb and means to receive. Except is a verb or a preposition and relates to omitting or leaving out. Anxious, eager Anxious implies worry, eager conveys keen desire. CONCLUSION These 7 C’s help a person to compose a message in such a way that brings back the positive feedback from the receivers. That’s why it is advice able for everyone to understand and apply these 7C’s whether he is a teacher, doctor, businessman or a student. 7 C’s of Effective Business Communication 7 C’s Of Effective Business Communication PRINCIPLE OF EFFECTIVE COMMUNICATION – 7C’S To compose effective written or oral messages, you must apply certain communication principles. These principles provide guideline for choice of content and style of presentation, adapted to the purpose and receiver of your message. These principles are not only limited to a sentence level, they are also applicable to all forms of communications, from mere utterances and sentences to complete documents or presentations.To some extent the principles overlap because they are based on a common concern for the audience, whether that audience consists of listeners or readers. These principles are called â€Å"Seven C’s†, these are completeness, conciseness, consideration, concreteness, clarity, courtesy, and correctness. The Seven C’s are as follows: 1) Completeness Message Receiver- either listener or reader, desire complete information to their question. e. g. suppose you are working with multinational company who is engaging with engineering goods, like A. C.Now let say one of your major customer wants some technical information regarding â€Å"thermostat† (because he wants to convey the same to the end users). In this case you have to provide him complete information in a short span of time. If possible, provide him some extra information which he does not know, in this way you can maintain a good business relation with him, otherwise he may switch to another company. Five W’s: One way to make your message complete is to answer the five W’s. †¢? WHO†¢? WHAT†¢? WHEN†¢? WHERE†¢? WHY The five question method is useful when you write requests, announcements, or other informative messages.For instance, to order (request) merchandise, make clear WHAT you want, WHEN u need it, WHERE it is to be sent. 2) Conciseness Conciseness means â€Å"convey the message by using fewest words†. â€Å"Con ciseness is the prerequisite to effective business communication. † As you know that all businessmen have very short time. Hence a concise message saves the time and expenses for both the parties. How to achieve the conciseness? For achieving the conciseness you have to consider the following. 1. Avoid wordy expression 2. Include only relevant material 3. Avoid unnecessary repetition. Avoid Wordy ExpressionE. g. Wordy: – at this time. Instead of â€Å"at this time† you can just use only a concise word: – NOW, Always try to use â€Å"To the point Approach† in business scenario perspective. Include only relevant information †¢? Always try to provide only relevant information to the receiver of the message. Let’s say one of your customers requested †¢? For clients of the company o in reply you should provide simply list of clients at the panel of your company. o No need to provide detailed business information about client at all. â₠¬ ¢? Observe the following suggestions to â€Å"Include only relevant information. †¢? Stick to the purpose of message Delete irrelevant words Avoid long introduction, unnecessary explanation etc. Get to the important point concisely. Avoid un-necessary Repetition Sometimes repetition is necessary for focusing some special issue. But when the same thing is said without two or three reasons, the message become wordy and boring. That’s why try to avoid Un-necessary repetition. Some ways to eliminate unnecessary words Use shorter name after you have mentioned the long once. e. g. Spectrum communications Private limited use spectrum. Use pronouns or initials E. . Instead of world trade organization use WTO or You can use IT for Information Technology. (Keeping in views that receiver knows about these terms) 3. Consideration Consideration means – To consider the receiver’s Interest/Intention. It is very important in effective communication while writing a messa ge you should always keep in mind your target group consideration is very important â€Å"C† among all the seven C’s. Three specific ways to indicate consideration †¢? Focus on â€Å"you† instead of â€Å"I† or â€Å"We† †¢? Show audience benefit or interest of the receiver †¢?Emphasize positive, pleasant facts. Using â€Å"you† help you, but over use lead a negative reaction. Always write a message in such a way how audience should be benefited from it. †¢? We attitude: â€Å"I am delighted to announce that we will extend to make shopping more. † †¢? You attitude: â€Å"You will be able to shop in the evening with the extended hours. † Readers may react positively when benefit are shown to them. Always try to address his/her need and want. Always show/write to reader†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ what has been done so far as his/her query is concerned. And always avoid that his/her need and wants.Always avoid that has not been done so far. 4. Concreteness It means that message should be specific instead of general. Misunderstanding of words creates problems for both parties (sender and receiver). When you talk to your client always use facts and figures instead of generic or irrelevant information. The following guidelines should help you to achieve the Concreteness. †¢? Use specific facts and figures †¢? choose image building words e. g General He is very intelligent student of class and stood first in the class. e. g. Ali’s GPA in B. Sc Electrical Engineering 2k3-f session was 3. 5/4. 0; he stood first in his class. Always write on a very solid ground. It should definitely create good image as well. 5. Clarity Accurately is purpose of clarity In effective business communication the message should be very much clear. So that reader can understand it easily. You should always choose precise words. Always choose familiar and easy words. Construct effective sentences and paragraphs. In business communication always use precise words rather longer statements. If you have a choice between long words and shorter one, always use shorter one.You should try your level best to use familiar/easy to understand words so that your reader will quickly understand it. Familiar Next familiar words 1-after subsequent 2-home domicile 3-for example e. g. 4-pay remuneration 5-invoice statement for payments 6. Courtesy Knowing your audience allows you to use statements of courtesy; be aware of your message receiver. True courtesy involves being aware not only of the perspective of others, but also their feelings. Courtesy stems from a sincere you-attitude. It is not merely politeness with mechanical insertions of â€Å"please† and â€Å"Thank you†.Although Appling socially accepted manners is a form of courtesy. Rather, it is politeness that grows out respect and concern for others. Courteous communication generates a special tone in their writing an d speaking. How to generate a Courteous Tone? The following are suggestions for generating a courteous tone: Be sincerely tactful, thoughtful and appreciative. Use expressions that show respect for the others Choose nondiscriminatory expressions be sincerely Tactful, Thoughtful and Appreciative Though few people are intentionally abrupt or blunt, these negative traits are common cause of discourtesy.Avoid expression like those in the left hand column below; rephrase them as shown in the right-hand column. Tactless, Blunt More Tactful Stupid letter; I can’t understand I should understand it, as there is no confusing word in this Letter, could you please explain it once again? It’s your fault, you did not properly Sometimes my wording is not precise; let me try again read my latest FAX. Thoughtfulness and Appreciation Writers who send cordial, courteous messages of deserved congratulations and appreciation (to a person inside & outside) help to build goodwill. The alue o f goodwill or public esteem for the firm may be worth thousands of dollars. 7. Correctness At the core of correctness are the proper grammar, punctuation and spelling. However, message must be perfect grammatically and mechanically. The term correctness, as applied to business messages also mean three characteristics o Use the right level of language o Check the accuracy of figures, facts and words o Maintain acceptable writing mechanics. Use the right Level of Language We suggest that there are three level of language 1. Formal 2. Informal 3. Substandard. Take a quick guess:What kind of writing is associated with each level? What is the style of each? Formal and Informal Words Formal writing is often associated with scholarly writing: doctoral dissertations, scholarly, legal documents, top-level government agreements and other material where formality is demanded. Informal writing is more characteristic of business writing. Here you use words that are short, well-known and conversa tional as in this comparison list: More Formal Less Formal Participate Join Endeavor try Ascertain find out Utilize Use Interrogate question. Substandard Language Avoid substandard language.Using correct words, incorrect grammar, faulty pronunciation all suggest as inability to use good English. Some examples follow: Substandard More Acceptable Ain’t isn’t, aren’t Can’t hardly can hardly Aim to proving ai m to prove Desirous to desirous of Stoled stolen. Facts and Figures Accuracy Check Accuracy of Facts, Figures and words it is impossible to convey meaning precisely, through words, from the head of the sender to a receiver. Our goal is to be as precise as possible, which means checking and double-checking and double-checking to ensure that the figures, facts and words you use are correct. A good check of your data is to have another person read and comment on the validity of the material† †¢? Figures and facts †¢? Verify your statistical data †¢? Double-check your totals †¢? Avoid guessing at laws that have an impact on you, the sender and your †¢? Have someone else read your message if the topic involves data. †¢? Determine whether a â€Å"fact† has changed over time. Proper Use of Confusing Words! Our Language (Any) is constantly changing. In fact, even dictionaries cannot keep up with rapid change in our language.The following words often confusing in usage, an is used before consonants and consonants sounds or a long† u† sound. Use an before vowels. Accept, except accept is a verb and means to receive. Except is a verb or a preposition and relates to omitting or leaving out. Anxious, eager Anxious implies worry, eager conveys keen desire. CONCLUSION These 7 C’s help a person to compose a message in such a way that brings back the positive feedback from the receivers. That’s why it is advice able for everyone to understand and apply these 7C’s whether he is a teacher, doctor, businessman or a student.

Employee Training and Career Development Essay

In this Employee Training and Career Development Paper a number of topics will be discussed pertaining to development. Explaining the role of training in an organizations development and describing different employee development methods and its benefits will be reviewed. The paper will address analyzing the relationship between employee and organizational development, as well as, describing the role of human resource management in career development. Resources for this information will come for the eBook; Fundamentals of human resources management text. Included in this paper will also be a reflection on the writers’ personal career development, and where they see themselves in 5 years. Along with it will be the writers’ opinion on how their present and/or future company can assist in their career development and if the company’s career development opportunities are sufficient. Bullet 2 Employee development is future oriented and concerned with the education of an employee rather than job training. By education, this means enhancing an employee’s ability to understand and interpret knowledge. Employee development focuses on personal growth to aid in the success of preparing for greater responsibility positions, have analytical, human, conceptual and specialized skill. There are three methods of employee development that will be reviewed; job rotation, assistant-to positions, and lecture coursed and seminars. Each of these methods are either on-the-job techniques or off-the-job techniques. Job Rotation involves moving employees throughout the company to different positions with the intent of expanding skills, knowledge and abilities. This  method can be done either horizontally or vertically. Job Rotation is a great method, its benefits such as broadening the employee’s exposure to the organizations operations, increasing experience, reducing boredom, and stimulating new ideas are excellent avenues to have within a company. This also allows management the opportunity to observe the employee for reliability. The Assistant-To Positions method is when employee’s with potential work under someone with a higher position in other areas of the organization. These employees may be staff assistants or serve on a particular board. Whichever duty it is, it is done under the eye of a supportive coach. Benefits for this method is that the employee will gain a numerous amount of experience in management activities and grooming duties for a higher leveled position. Lastly the Lecture Course and Seminars method is one many organizations offer either in-house or through outside sources. This method involves traditiona forms of instruction, revolving around lecture courses and seminars. Employees acquire knowledge and develop DeCenso, D., & Robbins, S. (2007). Fundamentals of human resource management (9th ed.). Retrieved from The University of Phoenix eBook Collection.

Victim of Boarding House

Nurbani Trisna Wardhani 10/297584/SA/15201 In this â€Å"Boarding House†, a short story form James Joyce, I think the character that becomes the victim is Mr. Doran. At the first the story tells about Mrs. Mooney who had been lived separated with his drunkard husband and built up a boarding house. She lived there with her two children, Jack and Polly. In another angle, we can see Mrs. Mooney boarding house is actually a ‘tool’ that was used by Mrs. Mooney to look for an ideal husband for Polly. Also read Boarding Schools Should Be AbolishedShe tried some ways to get a man with good financial to be Polly’s husband before. She sent Polly to be a typist in a corn-factor’s office in purpose to make bosses fell in love with Polly. Nevertheless, Polly was been flirted by a disreputable sheriff’s man, so Mrs. Mooney took Polly back to the boarding house and asked her to do house work. One day she thought to send Polly back to typewriting, but suddenly she knew that there was something between Polly and one of her guest in boarding house, Mr.Doran. Mr. Doran is a man in about thirty-four or thirty five of age. He is a religious man who worked in the Catholic wine merchant office. Mrs. Mooney used Polly’s innocent to become a bait to get Mr. Doran got into her trap. She had already known that Mr. Doran was a man who lived in religious culture in Dublin and always obeyed the church rules, so she set that Mr. Doran slept with Polly. By doing this, Mr. Doran had a religious sin and felt guilty.The only compensation for this sin in this society is marriage, and Mrs. Mooney utilized this. Mr. Doran was hesitated, would he marry her or run away. Nevertheless, he was afraid to lose his job and the church, this is one of reasons he would not run away. At last he chose to marry Polly, because in other hand he remembered by her kind to him. Although, in his thought perhaps he really loved Polly. He imagined they would have a happy life if they married perhaps.

Texas History Essay Example | Topics and Well Written Essays - 1000 words

Texas History - Essay Example He further states that the region is called ‘Land of Contrasts’ owing to its variation in landscape since four out of eight geographic terrain making up North American Topography marks the state (3). Schmidly states that the Grasslands stretch from Canada to the High Plains till the prairies, sandy beaches and marshes marking the coastline, in addition, the western region of the state is overshadowed by the mountainous ranges and desert, which are separated by Rio Grande, a major river of Texas (307). He further states that in the east, Big Thickets and Pineywoods represent sections of the forest that stretches all the way till the Appalachians, in the south a subtropical Rio Grande Valley dots the southern Texas, these landscapes meet in Central Texas where the country includes a mixture of grassland, shrubs and forest (307). McComb states that the average rainfall recorded drops from fifty-eight inches per year in the east to eight inches in the west, while heavy snowf alls are a rare commodity but there are records of blizzards on the High Plains (5). He reveals that despite of the southerly breezes the summers are quite hot, during the 1980 summer, the temperature of 105 to 110 were common in the state which permits a prolonged growing season in the south (7). Procter and McDonald state the sufficient archeological evidence exists which confirms the fact that migrants belonging to Asia crossed the Bering Land Bridge forty thousand years ago and became the early occupants of America collectively known as Paleo Indians (3). They divulged the fact that archeologists unearthed the oldest human signs in the state almost thirty thousand year old whose cultural complexes are known as Lano and Falsom suggesting that Paleo Indians made Texas their abode for thousands of years. Foster indicates that early study reveals that the native tribes of Texas exhibited a broad range of cultures and lifestyle, reflected by their abstinence and settlement patterns o ver the state (233). He is of the opinion that most of them were agriculturist who constructed villages near the major rivers, while small proportion of them were dispersed groups whose mean of sustenance were fishing, collecting local plant products and hunting small woodland games. He further stated that spanning the stretches of Central, West and South Texas were semi nomadic groups who moved occasionally to other states of America for subsistence and followed the traditions of Homo Sapiens of the Old World which thrived thirty thousand years ago. Q.2) Identify the important explorers of Texas. What motivated these men to risk their lives in a distant, inhospitable land? Answer) According to Bolton and Barker, Spanish occupation of Texas did not happen by chance, it was a result of a series of pre-planned explorations of the land with the suitability of settlement in mind (1). He suggested that the main reason behind the capture other than the French advances in the region, was t he search of kingdom of Quivira, a part of myth and romances associated with Texas, where crockery was manufactured of precious metals such as those of gold and wrought plate, even their vessels, tips of arrows and lances were made out of gold due to it being in plentiful supply and no other metal were known for its existence along with another myth that the kingdom of Texas has lavishly built towns and buildings where grain grew in such abundance that it was fed to their horses (2). Klos is of the opinion that the European powers made Texas a ‘horse and gun’ junction, French and the English traders traded guns with the Indians in Texas to win over their

Stress in the Modern Life Essay Example | Topics and Well Written Essays - 1500 words - 66

Stress in the Modern Life - Essay Example In addition, the data about the increasing of diabetes and eating disorder as a prof for the high level of stress in modern life is presented. The information is supported by the examples from different investigations in this area. The conclusion provides an assumption of the given information. The method used is particularized examination of the literature together with the critical summarizing and personal inferences on the topic. The notion of stress is considered to be a widely spread issue nowadays, even if to ask any person about stress experience he/she will probably give a positive answer. Scientists regard this term as imprecise one that is defined considering the area of the internal and external conditions (Walonick, 1993). Stress includes an environmental situation that remains to be stressful and symptoms that person experience under the stress (Walonick, 1993). Arnold and Feldman determine the stress as people’s reaction to the new threatening factors in their surroundings, while McGrath connects the notion of stress with â€Å"self-perceived abilities and self-confidence† of an individual (Walonick, 1993). Stress can also be viewed in a positive dimension as the manifestation of good and bad effects on people’s life or as a result â€Å"of thinking about the future† (Walonick, 1993). Still, it is possible to highlight principal causes of stress and their influence on pe ople’s life and health. It is relevant to argue about life changes, money and work as three major causes of stress in modern society, and investigate their impact on people’s health by analyzing the levels of such illnesses as diabetes and eating disorders over the last 30 years.The first cause of stress under consideration is life changes. It is possible to regard life changes to the dimension of the big stressors in our life (Baird, 2010). The matter is that some big and important events in the life of a person are laid under the idea of life  changes.

Analysis of The Various Legal Provisions Research Paper

Analysis of The Various Legal Provisions - Research Paper Example However, dealing with employment laws is a day to day affair for any business or industrial undertaking irrespective of the size and magnitude of the operations. Hence it becomes very essential that the employers understand and appreciate their legal obligations under the employment laws especially when the employers are keen of making changes in the working place or in the terms of employment of the workers in order to be competitive and efficient.  Ã‚   As a matter of fact, "United Kingdom [UK] employment law has mushroomed in recent years. Modern UK employment law first saw huge changes during the 1970s. Several Acts of Parliament introduced new and complex legislation in areas such as Equal Pay, Sex Discrimination, Race Discrimination, and Health & Safety. Since then there have been even further extensions to UK employment law, particularly brought about by UK's membership of the European Union which required changes to the UK Employment Law. Changes to the UK employment law have included areas such as the Transfer of Undertakings, Disability Discrimination, National Minimum Wages and Working Time Regulations. Year after year UK employment law continues to extend in all areas of working life."   In the UK the main employment legislation is the Employment Rights Act 1996. Labor legislation like the Redundancy Payments Act 1965 in the UK and the Acquired Rights Directive 1977(ARD) concerning the employment regulations of EU are examples of the development of the legal face of the employment legislation. Similarly every year tens of thousands of UK companies fall foul of UK employment law, many due to lack of knowledge of the legal obligations they face. As a result, many face huge compensation and legal costs.

School Board Policies Essay Example | Topics and Well Written Essays - 500 words

School Board Policies - Essay Example While schools should not appear to be fortresses, some sort of perimeter security might have alerted school officials. Finally, the matter of internal campus security is impacted by these events. While teachers and students acted very bravely to prevent loss of life, there was no â€Å"lock-down† procedure in place. What follows is a section on proactive planning for a violent emergency, and one about attenuating the possibility of such an occurrence through counseling or anonymous reporting schemes. In terms of policy actions, all of this is good; but none of it would have prevented the Red Lake incident. A crisis document that included a lockdown procedure might have saved some lives; and a policy of mentoring or other intervention in the lives of youth who exhibit anti-social behavior at school might have made an impact on Jeff Wise. At the school board policy level, however, there is a severe limitation when an individual decides to arm himself, crash onto campus in a police vehicle, and start shooting. The question for the writers of policy will be the balance between security and freedom. If we put a military-style, guarded perimeter around schools that are festooned with security personnel and no privacy at all for the students, the probability of another school shooting incident will certainly go down. The cost of that assurance will be high, however, as our children learn to fear everything and everybody.

Strategy enter mode Essay Example | Topics and Well Written Essays - 3000 words

Strategy enter mode - Essay Example However, failures in regard to these plans cannot be avoided, especially if the enter mode chosen is inappropriate for the target market involved. The entry in a foreign market can be a risky initiative, especially when the global market is not stable. However, choosing an appropriate enter mode can help to reduce the risks involved in such plans. The enter modes available to firms that aim to enter a foreign market are discussed in this paper. The literature developed in this field has been reviewed so that all aspects of this study’s subject are adequately explained. Moreover, five studies have been selected and are presented separately for highlighting important points of the issues under discussion. It is proved that a variety of entry modes is available to firms that wish to internationalize their activities. Still, not all these modes can be equally effective; indeed, the risks involved in the target market can be many. It should be also noted that the benefits from entering a foreign market may not be clear in the short term. For this reason, a firm trying to expand its operations globally should have alternative strategies available in case that the enter mode initially chosen is proved faulty. When trying to enter a foreign market, a variety of criteria is used in order to decide which enter mode is most appropriate. The resources available for supporting this project can highly influence the relevant decision (Levi 2006). On the other hand, the experience acquired through similar initiatives in the past can help a firm to choose an appropriate strategy for entering a foreign market (Levi 2006). In addition, when trying to entering a foreign market a firm is expected to face a variety of forces (Albaum and Duerr 2008). Managing these forces can be extremely difficult depending on the firm’s market position and its objectives (Albaum and Duerr 2008). For this reason, a firm

Results and Discussion Essay Example | Topics and Well Written Essays - 2000 words

Results and Discussion - Essay Example After leaving the substance in the test solution for some time, it is weighted to measure the extent of loss in its weight. It is considered to be the effective method of testing the material’s characteristics. In this chapter, a graphical representation of corrosion testing is given. The corrosion testing was performed with the solution of Nacl with the quantity of 0.9%. Ocp vs time A Pictorial Representation of OCP verses Time with sliding and no-sliding depiction. On x and y-axis, allocation of time and potential mV is given. 4.2 Tribocorrosion The second phase of experiment involves testing the tribocorrosion properties of materials. In the process of potentiostatic measurement, an application of a potential that is constant is applied on the sample with the measurements taken within a period of time. A curve is obtained as a result of this electrochemical process. Here the results of the experiment have been presented in graphical form and in the form of profiles. It has been shown that the effect is of two types in which one consisted of sliding and the other with no sliding. When sliding is done with OCP, it causes damage in the passive film. However, on current, sliding has the effect of increasing it at a significant level. It is important to mention that tribocorrosion is considered to be an invaluable area of research which needs further investigation by various researchers in future. The figure describe the test 1 in a graphical form where time versus potential mV is plotted at x and y-axis. The potential is shown to be increasing slightly with the time till the end. It can be seen from the figure given above that OCP as depicted in blue remains constant throughout except at starting and a near end point at 8000 and reach 0.3. However, HE OCP as exhibited in red color reached at a higher point at 0.4 where other points are the same as OCP. The figure represents the testing of distill water in a graphical form. The graph shows distill water go ing at the point between 0.4 and 0.5 reaching at 7000. The water was shown to be increasing rapidly at the starting point and slightly decreased at the other points till end. The figure represents the test at -750mV with the comparison of HE at-750mV. It is clear from this graphical representation that at-750mV final point is 8000 with 0.5 at y-axis. However, HE at-750mV is at the point above 0.4 but lower than 0.5. In the figure given above, a comparison of at+ 500mV has been given with HE at +500mV in a graphical form. -500mV is at the point 0.3 ranging from 0 to 10000 x-axis. However, HE at+500mV is shown at the starting point of zero from where it started increasing. The rate of increase remained constant for a while with a great decrease at the point of 10000. In this figure the load effect has been seen in forward direction and the results show slightly varied levels of load. The graphs depicts that at the load 0.5 COF began to increase and gets stable with the passage of time . However, the other loads show the stable position of COF at various points. This figure is the representative of effect of load in forward direction and shows average COF to increase considerably with loads. However, it decreases after some time and in the end does not require dependency of a load. The graph represents the effect of load in reverse form in which

DID diagnosis Essay Example for Free

DID diagnosis Essay They are â€Å"strangers to themselves. † Perhaps that is the most simplistic yet most accurate description of people suffering from a dissociative disorder. Their whole life can feel like one big dream, but the worst part is that it isn’t even their dream—it’s someone else’s. Everything seems to operate in slow motion, the outside world seems like an eternally ungraspable perception, and they feel like nothing more than a perception†¦. nothing more than a mere fleeting thought. This sort of depersonalization is the key characteristic of Dissociative Identity Disorder, separating it from the amnesias and the fugues (Sidran Foundation, 2003). And this disorder appears to be what Aaron will use as a defense for his murder trial in the movie Primal Fear. Aaron certainly displays the classic symptoms of this Axis I diagnosis. When the psychologist is speaking to him, he stutters and twitches (an Axis III physical characteristic) (Brown Barlow, 2001) and generally seems very incapable of establishing a connection with his surroundings. It is as if he is in a perpetual fog, waiting for any reason to run screaming into the protective mist. That flight appears to happen briefly when the lady recording the session starts fiddling with her camera. Then, Aaron’s polite â€Å"Aw, shucks† demeanor abruptly transforms into a fleeting moment of exasperated cursing—almost as if, for that brief moment, he was a different person. The change seems to go unnoticed for a while, until an intense argument with his lawyer reveals the truth about Aaron. In all of his previous interviews, the young murder suspect has displayed other key physical, Axis III symptoms that should have indicated all was not right (Dissociative disorders, 2005). He reported feelings of overwhelming exhaustion, claimed he did not remember the time surrounding the archbishop’s death (blackouts which, he claimed, had been experienced since the age of twelve), and often grabbed his head as if it were about to explode. Once Aaron’s lawyer starts to scream at him and demand the truth, Aaron jumps up and starts banging his head against the wall, in an effort to murder the pain in his head. Instead, that simple headache explodes into a sneering, cursing, chair-kicking, lawyer-slapping, sarcastic, non-stuttering, confident, and angry young man who calls himself â€Å"Roy. † His whole demeanor has changed. The key criterion of a DID diagnosis, the â€Å"alter† (a distinct state of consciousness that assumes control repeatedly) (Sidran Foundation, 2003) has been introduced with dramatic flair. Roy is someone who seems to be a living personification of Aaron’s missing confidence and aggressiveness. As his shocked lawyer looks on, Roy claims responsibility for the murder, boldly proclaiming how Aaron had run to him for help because he was not strong enough to handle things himself. Since Aaron’s apparent Axis I disorder has such a strong impact on his personality and development, any Axis II diagnosis should be deferred until Aaron has completed treatment and confronted his â€Å"other self. † But what lies at the root of this contentious new force? Aaron’s entire early socio-cultural experiences were molded in fear and terror. Patients with DID more often than not have the prolonged agony of severe childhood abuse to overcome (Chaves, Kirsch, Lynn, Lilienfield, Powell, Sarbin, 2007), and Aaron is no exception. The prisoner, in an early interview, briefly mentions his father, who was â€Å"not a nice man. † He also gets very uncomfortable when the subject of sex with his girlfriend is broached. These incidents point to possible sexual abuse (incest is a common precursor to DID) by the father. In response to the extreme physical and emotional pain accompanying their abuse, and more importantly to the overwhelming shame associated with keeping the secret, highly creative individuals may adapt their rich fantasy life as a lifeline (such a coping mechanism may be more prevalent in an individualistic Western society which encourages open and innovative expression). They can be their own hypnotist (Brown Barlow, 2001). In Aaron’s case, his somewhat restrictive religious upbringing (serving as an altar boy) could have contributed to his repressive tendencies in dealing with his traumas. Since Aaron’s blackouts began around the age of twelve, this is probably the time when Roy made his first appearance as a protector to Aaron. The â€Å"protective† alters are usually aware of their role, while the â€Å"host† remains trapped in the unconscious world of â€Å"not knowing. † After the early childhood onset, the alters usually reappear when certain new life experiences provide triggers or cues (Chaves et al, 2007). For Aaron, the alleged pornography he was forced to engage in with his girlfriend for the priest brought out Roy in full-force. The repressed anger he felt for this authority figure in his life, who had betrayed his trust, just as his father likely had, became a brutal realization in Roy’s fierce murderous impulses. In the interviews, the camera the psychologist used probably accounted for Roy’s brief appearance, as it was a reminder of the pornography. And the lawyer’s abusive language and actions brought him out, guns-blazing, for the final truth. This volatility and instability—characteristic of many DID patients—often places them on the lowest ends of the global functioning scale. In Aaron’s case, his doctors have obviously agreed, as all of his encounters take place in the controlled atmosphere of a prison setting. However, I would advise those doctors to take a closer look at Aaron. Something seems amiss. Perhaps they could utilize some of those personality, GSR, and neurophysiological tests that have proven so effective in spotting â€Å"fakers† (Cherry, 2008). Maybe they should check â€Å"Aaron†Ã¢â‚¬â„¢s room for any possible extracurricular reading†¦. or should I say Roy’s room? By trial’s conclusion, the acquitted young man coldly and even joyfully informs his swindled lawyer that he has performed the ultimate con, and the film concludes with Roy taunting and boasting about his victory in fooling everyone. The audience learns that â€Å"Aaron† is likely the real illusion, and this revelation makes the character amoral and devoid of any rooting value. Dissociative Identity Disorder remains one of the most enduring controversies within the psychiatric community. In spite of the documented cases and the current DSM recognition, many educated scholars still maintain that the disorder is a popular myth, brought about by socio-cultural factors of role-playing and a thirst for sensationalism (Chaves et al, 2007). Skeptics might use cases such as that of Hillside Strangler Kenneth Bianchi as an example. This convicted multiple murderer tried to blame his crimes on a killer alternate personality. He was soon found to be faking, an assumption solidified by the discovery of various psychology books in his jail cell (Cherry, 2008). Individuals such as the real Bianchi and the fictional Aaron set the psychiatric community’s standing and progress back decades, but such individuals likely would not care in the slightest, as their true diagnosis is decidedly â€Å"antisocial†: failure to follow social norms, deceitfulness, lack of remorse, recklessness, danger to others (Brown Barlow, 2001)†¦. Or, in the words of an 1885 physician, whose patient sounds eerily familiar: (Having) no capacity for true moral feeling all his impulses and desires, to which he yields without check, are egoistic, his conduct appears to be governed by immoral motives, which are cherished and obeyed without any evident desire to resist them. (Vaknin, 2009) Perhaps that Axis II diagnosis should not be deferred after all†¦. References Brown, T. A. Barlow, D. H. (2001). Dissociative Identity Disorder. Casebook in Abnormal Psychology (2nd ed. ). Pacific Grove: Wadsworth Thomson Learning. Chaves, J. F. , Ganaway, G. K. , Kirsch I. , Lynn, S. J. , Lilienfeld, S. O. , Powell, R. A. Sarbin, T. R. (2007). Dissociative Identity Disorder and the socio-cognitive model: Recalling the lessons of the past. † Psychological Bulletin 125(5), 507-523. Cherry, A. A. (2008). Multiple personality disorder: fact or fiction? Retrieved February 23, 2009, from Personality Research: http://www. personalityresearch. org/papers/cherry2. html Dissociative disorders. (2005). The Merck Manual of Diagnosis and Therapy. Rahway: Merck Publishing Group. Sidran Foundation. (2003). Dissociative disorders. Towson: Sidran Institute. Vaknin, S. (2009). The history of personality disorders. Retrieved February 23, 2009, from Mental Health Matters: http://www. mental-health-matters. com/index. php? option=com_ contentview=articleid=1087

Mountain Dew: Company Analysis

Mountain Dew: Company Analysis Executive Summary: This report is about the Mountain Dew, which was launched in Pakistan in 1994 by Pepsi Cola Inc. It was launched without any prior research of the market. It is a product of Pepsi Cola Inc. Originally it was a private brand, which was later purchased by Pepsi Cola Inc. In this short report first I will explore the reasons of its failure in Pakistan, and then I will suggest a marketing plan to re-launch. Mountain Dew world wide usually target sports oriented and adventure seeking people but due to pattern of living in Pakistan is different so I am going to position it as a refreshing drink with a unique energizing and citrus taste. It competitors include 7 UP (another product of Pepsi which is holding 52 % of share) and Sprite ( a product of Coca Cola holding 38% of market share)in a different way. Threat for re-launching Mountain Dew is that it might affect the sale of 7 UP which is another product of Pepsi Cola Inc. The area which I select to re-launch Mountain Dew is Karachi which is one of the major cities of Pakistan. Company PepsiCo, Incorporated (NYSE: PEP) is a Fortune 500, American multinational corporation headquartered in purchase, New York, with interests in manufacturing and marketing a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and cereal-based snacks, and other foods. Besides the Pepsi brands, the company owns the brands Quaker Oats, Gatorade, Frito Lay, Naked, Tropicana, Copella, Mountain Dew, Mirinda and 7UP (outside the USA). [1] Mission Our mission is to be the worlds premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. [2] Product Mountain Dew, currently stylized predominantly as Mtn Dew, is a soft drink distributed by PepsiCo, but remains its own brand. The formula was made and first marketed in Marion, VA, Knoxville and Johnson City, Tennessee, USA through the 1940s, then in Fayetteville, North Carolina by Barney and Ally Hartman. By 1964, it was being distributed across United States. The formula still used today was created by Bill (William) Jones. As of 2007, Mountain Dew was the 4th best selling carbonated soft drink in the United States, behind Coca-Cola Classic, Pepsi-Cola, and Diet Coke. Mountain Dews Diet version ranked 9th in sales. On October 15, 2008, Mountain Dews official logo was redesigned to Mtn Dew, as a result of a PepsiCo re-branding of its core products. Currently in the UK, a new drink called Mountain Dew Energy has been introduced into the energy drink market. Mountain Dew was previously marketed in the UK in 1995, with a TV spot having the strap line Wild color, smooth taste. It was unsuccessful, and the sale of Mountain Dew in the UK was discontinued (except for imports) by 1997. [3] Mountain Dew in Pakistan (Situation Analysis): Mountain Dew was launched in Pakistan in 1994 by Pepsi Cola Inc. but failed to capture the market due to many reasons. Reasons of Failure Timing: It was launched at the end of July, but summer season in most part of the Pakistan starts from March and ends on September. So the timing to launch this product is not good. Packaging: It was introduced in glass bottles that were used by 7 UP. Same look, same color, only the brand name was changed. Distribution: Timing to launch Mountain Dew also affects the delivery and distribution system. Distributors did not take huge quantity of the drink. Fragmented Launching: The launch was fragmented. Instead of launching it in one city and covered more area they launch it in five cities (Islamabad, Karachi, Lahore, Gujranwala, Faisalabad) covering only one or two location. That was not good. Awareness: Pepsi Cola Inc. did not advertise properly in media to make consumer aware of the product. Market Situation: In Pakistan consumption of soft drinks in high. So the market is very attractive for new entrants. The sales are remarkably high during summer and cultural occasions like Eid, Ramadan, Birthday parties etc. Majority population in Pakistan is from middle and lower class. Thus high prices of non-essential goods are not acceptable. So company has to be careful in setting or increasing prices. Competitive Situation: The major competitors for Mountain Dew will be 7 UP, Teem and Sprite These competitors are charging same pricesà ¢Ã¢â€š ¬Ã‚ ¦ Rs.15 for disposable 250 ml bottle and Rs.10 for regular 250 ml bottle. Teem has very little advertisement where as 7 UP and Sprite are supported by Television advertisements, billboards etc. MARKETING PLAN I am going to re-launch it. I am assigning this product a separate business unit supported by required finance and facilities in the city of Karachi. Population of Karachi is estimated at 18 million. It is the best place for launching any product. People of Karachi are more risk taker and consider being a trendsetter for the rest of the country. Mountain Dew manufacturing plan will be located at SITE Industrial Area because of availability of resources like labor, electricity and most important water which plays an important role in manufacturing of soft drinks. Market Targeting Strategy A large group has been identified within the soft drink with similar wants for Mountain Dew and market segmentation will be done on the basis of geographic, demographics and psychographics of the customers. Positioning: Mountain Dew will be positioned as Refreshing and Energizing soft drink. Product Line: Mountain Dew will be launched in different packaging after getting success in a market. Price: Its price will be same as of its competitors. Distribution Outlets: Two channels will be used for distributionà ¢Ã¢â€š ¬Ã‚ ¦ Direct channel (sale promotion officers) Indirect channel (retail outlets). Mountain Dew will be provided to 10500 of these outlets. Company will generate 75% of sale from these outlets. Sales Force: 50 sales promotional officer will be hired who are responsible for the direct sales to institutions i.e. marriage halls, hotels, offices, universities. Sale Promotion: Discount will be offered to retailers and distributors. Consumers are offered with buy one get one free offers. Advertising: Initially company will have to spent huge amount on advertising to create awareness. Commercials on entertainment channels and Fm radio will be on aired 30 times a day for at least a month. Company will also advertise through news papers, billboards, banners. Marketing Research: Keeping in view of objective to satisfy customers efficiently and effectively, marketing team will keep in touch with customers to identify their buying preferences, taste etc. Building Customer Satisfaction Value Retention Mountain Dew is trying to get the image of refreshing soft drink with unique taste. Sales team, shopkeepers at retail outlets will be friendly and supportive with customers in forwarding their suggestions and complaints to the company. Objective is to delight customers once it is achieved it will create emotional bond with the brand. Customer Satisfaction Survey: Mountain Dew will have to conduct surveys after every three months for the first year of launching in order to identify customers satisfaction and dissatisfaction level and implement those changes suggested by surveys. Delivering Customer Value and Satisfaction After identifying the customer value and satisfaction factors the next important thing is to effectively deliver those values. Here is suggested value chain system for Mountain Dew. Primary Activities Inbound Logistic and Operations: Mountain Dew will be manufactured using advance technology and processing facility located at SITE Industrial Area, Karachi. Team of potential and experienced individual will be hired to support its operations. Outbound Logistic: Delivery of Mountain Dew in Karachi will be through Distributors. Distributors will be divided according to regions like East, West, North and South. If there are places beyond distributors access, Mountain Dew will use its delivery vans. Marketing: Different medias will be used for promotions and making consumers aware of the product unique features. Support Activities: Supporting activities like procurement, human resource, accounting etc. will be carried out by separate departments established for these purposes. Scanning Marketing Environment Now we are going to analyze macro environment, the demographic, economic, technological, political-legal and social cultural, for the re-launch of Mountain Dew. Demographic Environment The first of the macro environmental force is population. The company is interested in the size, density and growth rate of population of Karachi. Karachi Population Growth: Karachis population consists of 18 million people and population growing at the rate of 5% per annum. Population can be divided into five different aged groups: school-age children, teenagers, young adults aged 25 to 40, middle aged adults age 40 to 65 and age 65 and above. Company has to target decision makers that are young adults. Economic Environment Purchasing power determines the economic environment of a country. Purchasing power depends on income, prices, savings etc. The income level of people in Karachi is very low, trends of savings is not there. Economy is dependent on foreign debts. Majority of people in Karachi are salaried or daily wages labor. Average family income is round about Rs. 6000 or less. Technological Environment I dont consider technology as important factor for Mountain Dew. Political Legal Environment Political and legal environment affects marketing decisions. Pakistan is politically unstable. It gives negative indicator to foreign investors. So company has to seek some sort of assurance for the responsibility of regulating business from some agencies. Social cultural Pakistan has a mix culture. People are following inherited tradition, traditional norms and values. Due to high poverty people can not afford very cost. Many families in Pakistan live under one roof, so purchasing patterns of consumers are highly influenced by the advices and recommendations of other family members. Mountain Dew is being re-launched in Karachi, which is the largest city of Pakistan in terms of population, size and area. Here soft drinks are utilized through out year due to hot weather. The People of Karachi are considered trendsetters of the country. Competition Mountain Dew has identified its competitors as 7 UP, Sprite, Teem that are substitute for each other with a very little difference in taste and filling where as Mountain Dew falls in this category with unique taste and packaging. Mountain Dew has to face tough competition from Sprite (brand of Coca-Cola Company) and 7 UP (brand of Pepsi) both constitute 92% the market share. Competitors Profile Coca Cola Inc The Coca-Cola Company began its operation in Pakistan in 1953. Its brands include Coca-Cola ®, Fanta ®, Sprite ®. It has approximately 70000 retail outlets in its distribution list. The Coca-Cola Company sponsors the Basant Festival in Lahore, a festival that marks the beginning of spring and attracts tourist from all over the world. It also sponsor music concerts through out the country for teenagers and underprivileged children. The Coca-Cola company is the selected supplier for Pakistan Railway, serving soft drinks in stations, platform and on trains. 7 UP Pepsi Cola Inc. launched 7 UP in Pakistan in 1969. It is consider as the market leader in the white drinks category. Pepsi Cola introduced 7 UP in Pakistan in 1969. Today 7 UP is considered the market leader in the white drinks category. 7 UP is financially strong and well established brand. Competitive Strategy for Mountain Dew Mountain Dew is new to the soft drink market of Pakistan as it was failed in the previous experience due to not having good marketing strategy. After analysis I recommend following strategy moves for Mountain Dew in order to compete with 7 UP and Sprite. Product Proliferation Now it will be provided in variety of sizes (see table 1.1) in order to increase the consumption and making price conscious consumer buy the product as they will purchase it according to their specific need. Product Innovation Mountain Dew itself is an innovative product in the market of Pakistan because of it unique citrus taste and energizing attributes. Distribution Innovation Mountain Dew will not only rely on distributors but it will develop its own distribution channel in order to get access to the market from all the dimensions. Market Segmentation A large group has been identified within the soft drink with similar wants for Mountain Dew and market segmentation will be done on the basis of geographic, demographics and psychographics of the customers. Geographic At start it will be launched in Karachi city only after that it will be introduced in the rest of Sindh, Punjab, NWFP and Baluchistan. Developing an Advertising Program Advertisement is a cost effective way to circulate messages, whether, build brand preference or to educate people. Advertising Objective Convince the market of the brand superiority. Type of Advertising As Mountain Dew is at its initial stage, we will use informative advertising, making people aware of the product, its quality and benefits of using the product. Advertisement Budget Mountain Dew is at the beginning of product life cycle, as consumers are not aware of it, thus large investment will be required for advertisement. Advertising Message Forget past as its gone, look new and choice new which is Mountain Dew. Selecting Media For Mountain Dew advertisement we will chose media that is cost effective and covering large number of audience. As it is customer-oriented company, its goal is to serve maximum number of customers. Electronic Media Electronic media will be used for advertising Mountain Dew i.e. TV. Its commercials will be on aired on PTV (Pakistans national Channel) and entertainment channels like ARY Digital, Hum TV and GEO Entertainment. Print Media Apart from electronic media company will advertise in newspapers like The News, Dawn and Magazines like Akhbar-e-Jehan. Billboards Billboards will be place on all major areas of the cities like Deltons, SITE, Korangi Bridge, FTC etc. Sales Promotion: Sale promotion tools we are going to use for Mountain Dew are as under: Free Trials Free trails will be offered for the first week to 2000 consumer who visited retail outlets. Prizes / Contest For the first two month company will attach coupon to each bottle, after filling it customer will return this coupon to retailer who then forward to company, through lucky draw on weekly basis consumer will be awarded prizes like motorbike, bicycle, mobile etc. Critical Reflection on Learning Outcomes Mountain was first launched in 1994. It tried to get the image of activating and energetic soft drink with a unique citrus taste, providing customer with a highest product value. Customer had wide range of choices in selecting product quantity. Mountain Dew offered the same price as its competitors were offering i.e. Rs. 10 for regular bottle but with additional quantity of 50 ml. the reason it failed to capture the market was market plan. Following were the problem with there marketing plan: 1. Company introduced the product at the end of July, but summer season in Pakistan starts from march and ends on September, so the timing to introduce the product was not good. 2. It was introduced in glass bottles that were used by 7 UP. Same look, same color, only the brand name was changed 3. The launch was fragmented. Instead of launching it in one city and covered more area they launch it in five cities (Islamabad, Karachi, Lahore, Gujranwala, Faisalabad) covering only one or two location. That was not good. 4. Pepsi Cola Inc. did not advertise properly in media to make consumer aware of the product. Why Organization Need Marketing Plan It is an essential document for both large corporate marketing departments and for startup companies. The Marketing Plan is generally undertaken for one of the following reasons: Needed as part of the yearly planning process within the marketing functional area. Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem. Is a component within an overall business plan, such as a new business proposal to the financial community? When writing the business plan, the Marketing Plan section explains how youre going to get your customers to buy your products and/or services. The marketing plan, then, will include sections detailing your: Products and/or Services and your Unique Selling Proposition Pricing Strategy Sales/Distribution Plan Advertising and Promotions Plan The easiest way to develop your marketing plan is to work through each of these sections, referring to the market research you completed when you were writing the previous sections of the business plan.

Essays --

The term â€Å"Manifest Destiny† was, in part, an expression of a genuine ideal on the part of Americans. Yet it was also a justification to a push and to assume territory. The idea of Manifest Destiny was sparked by revolutionary American writings that encouraged appropriation of Canada. These writings rationalized that the Louisiana Purchase and the Untied States’ annexation of Texas ordained American complete domination of the North American continent. More broadly stated, Manifest destiny was a conviction that God intended North America to be under the control Americans. It’s an assertion of Anglo-Saxon supremacy. Imbedded in the notion of Manifest Destiny is an American hypocrisy of the 1st Order. While its founding documents espoused freedom and independence, the United States adopted a philosophy of dominance by shear brute force, or whatever means necessary to achieve hegemony over its continent. This conviction of Manifest Destiny was a product of American propaganda and publicity. While America represented liberty, it poised itself for expansion. The Mexicans, warily acknowledge...

Essays --

This research proposal will be dealing with the growing problem of attention deficit hyperactive disorder, or also known commonly as ADHD, in the United States. ADHD has grown from the 1% of the childhood population in the 1970’s to its current rate of 5% of the school age population according to National Survey of Children’s Health. That is a 400% increase over 40 years. With this type of increase, so has the increase of medication children are prescribed to help them cope with the disorder. This study will be looking at what kind of effect these medications are having on young children and, if any, the affects of the medication on the child meeting milestones in their education. H- Dietary eliminations from a child diagnosed with ADHA can have a notable positive effect. H1- Dietary eliminations from a child diagnosed with ADHA does not have a notable positive effect. Chapter 1: Introduction to research proposal. ADHD is defined by a persistent pattern of inattention and/or hyperactivity-impulsivity that is more frequently displayed and is more severe than is typically observed in individuals at comparable level of development (American Psychiatric Association, 2013). There are several characteristics that are present in ADHA that include hyperactive-impulsive or inattentive symptoms that must have been present in a child’s life before they reach seven years of age. Some impairment from the symptoms of ADHD must be present in at least two settings. A doctor must observe clear evidence of interference with developmentally appropriate social, academic or occupational functioning and the disturbance does not occur exclusively during the course of a Pervasive Developmental Disorder, Schizophrenia, or other Psychotic Disorders and... ...t even harder to study and find the true results of the effect they have on children. One that has been studied is known simply as Yellow Number 5 has been studied alone. The results are that they could not find a direct link to it and hyperactivity but it is the second most used dye in the United State. Yello Number 5 is called tartrazine and is commonly found in all of the following: Nabisco Cheese Nips Four Cheese; Frito-Lay Sun Chips Harvest Cheddar and other Frito-Lay products; some Hunt's Snack Pack Pudding products; Lucky Charms; Eggo waffles and other waffle products; some Pop-Tarts products; various Kraft macaroni and cheese products; Betty Crocker Hamburger Helper and other products; some Oscar Mayer Lunchables products; Hot Pockets Ham & Cheese; some Hostess cup cakes; some Betty Crocker frostings; some M&M's and Skittles products; some Gatorade products.

european colonization of the americas :: essays research papers

Although there is some debate as to whether the prehistoric, Clovis culture was European in origin, the first generally accepted European colonists were the Norse, starting but then abandoning a colonisation process. (For more on this, see Vinland.) The first phase of modern European activity in this region began with the oceanic crossings of Christopher Columbus (1492-1500), sponsored by Spain, and those of other explorers such as John Cabot, sponsored by England, and Giovanni da Verrazano, sponsored by France and according to some the German Didrik Pining and, the possibly mythical, Polish John of Kolno 1473, sponsored by Denmark. This was followed, notably in the case of Spain, by a phase of conquest: The Spaniards (just having finished a war against the Muslims in the Iberian peninsula) replaced the Amerindian local oligarchies and impose a new religion: Christianity. European diseases and cruel systems of work (the famous haciendas and mining industry) decimated the Amerindian population. Black African slaves were introduced to substitute the Amerindian. On the other hand, the Spaniards did not impose their language in the same measure and the Catholic Church even evangelized in Quechua, Nahuatl and Guarani, contributing to the expansion of these Amerindian languages and equipping them with writing systems. One of the first school for Amerindians was founded by Fray Pedro de Gante in 1523. The Portuguese switched from an initial plan of establishing trading posts to an extensive colonization of what is now Brazil. (See also: Conquistador, Francisco Vasquez de Coronado, Hernà ¡n Cortà ©s, Francisco Pizarro, Spanish Conquest of Yucatan, Treaty of Tordesillas, Treaty of Alcaà §ovas) In the British and French regions, the focus of economy soon shifted from resource extraction to trading with the natives. This was also practiced by the Russians in the northwest coast of North America. After the French and Indian

Crime Data

These are criminal statistics from the year 2013. According to the Federal Bureau of Investigation (201 5), forty-eight percent of violent crimes were cleared and solved, sixty-four percent of murders were solved, and forty percent of all rape cases were solved. These criminal statistics are for the entire United States of America. With these national statistics, the Atlanta metropolitan area in Georgia and the metropolitan area of Tampa Bay in Florida are going to be compared and see where they stand among these statistics.The reported incidents in these areas will be compared; the rate of crimes in both areas will be compared, change in crime rates over time in both areas will be compared, and lastly the factors explaining the change in the crime rates of these areas will be explained. Twenty eight counties and The Atlanta Metropolitan Area is made up of twenty-nine counties and twenty-nine cities. The Atlanta Metropolitan area is the business capital in the southeastern part of th e United States. The area is 8,376 square miles (The Metro Atlanta Chamber Economic Development Division, N. D. ).The Tampa Bay Metropolitan Area consists of here major cities surround by a number of unincorporated cities: Tampa Bay, Clearwater and Saint Petersburg. The main counties are Citrus, Hernandez, Hillsboro, Emanate, Paso, Pinnacles, Polk, and Sarasota counties (Tampa Bay Partnership, 2015). Although these two cities have eleven professional sports team and three major NCAA colleges between the two of them, they are plagued with a criminal problem, much like every other popular city in the United States. The year 2013 in Atlanta, Georgia there was 3,405 aggravated assaults reported in this Atlanta metropolitan area.The Tampa Bay trampoline area had 1 ,523 reported aggravated assaults (The Federal Bureau of Investigation, 2015). This means Atlanta had reported 1,882 more incidents of aggravated assaults than what Tampa Bay did. The crime rate for assaults in Atlanta was two- hundred and thirty-seven assaults per 100,000 inhabitant of its metropolitan area. The crime rate for assaults in the Tampa metropolitan area was three-hundred and forty-three assaults per 1 00,000 inhabitants in this metropolitan area (The Federal Bureau of Investigation, 2015).It would seem the Atlanta metropolitan area would more ungenerous than the Tampa metropolitan area, but when you look at the numbers and break them down; Tampa is actually the more dangerous of the two according to the numbers. If a person would go back the past twelve or thirteen years, in Atlanta aggravated assaults have decreased greatly since the years 2000 and 2001. In 2001 the crime rate was two-hundred and ninety- nine per 100,000 inhabitant of its metropolitan area in slowly decreased year by year to the rate it is now (The Federal Bureau of Investigation, 2015)..Atlanta's decrease is not as drastic as what the Tampa metropolitan area rime aggravated assaults decline is. Tampa crime rate for aggravat ed assault was six-hundred and ;.NET-six assaults per 100,000 inhabitants down to almost half of that number now (The Federal Bureau of Investigation, 2015). If the crime rates in both these metropolitan areas steadily decreases, then they will thrive even more than what they are now. The factors explaining these statistics are the population sizes of these two metropolitan areas, the average age of its inhabitants, and average level of education of the population.The population size of Atlanta's metropolitan is 684,688 versus Tamps metropolitan area population which is 770, 162 (The Federal Bureau of Investigation, 2015). Atlanta metropolitan area is bigger than Tamps metropolitan area, but Tamps is heavier populated. The average age range in Atlanta is between thirty-two and forty-three years of age, and Tamps is between the ages of thirty-five and fifty-four. The level of education in both cities is a bachelor's degree of some kind. The trend is the driving forces in both metropo litan areas are the fortune five hundred companies in the area.The biggest one in Atlanta is CNN and in Tampa it is the Home Shopping Network. Throughout the years more people went out received an education and started making honest livings is the reason the drastic declination in the crime rates. In conclusion, the Atlanta and Tampa Bay metropolitan areas aggravated assaults were compared, the reported incidents in these areas was compared; the rate of crimes in both areas was compared, the change in crime rates over time in both areas was compared, and lastly the factors explaining the change in the crime rates of these areas was explained.

Mordernism

Modernism During the 20th century a communications revolution that introduced motion pictures, radio, and television brought the world into view†and eventually into the living room. The new forms of communication competed with books as sources of amusement and enlightenment. New forms of communication and new modes of transportation made American society increasingly mobile and familiar with many more regions of the country. Literary voices from even the remotest corners could reach a national audience.At the same time, American writers†particularly writers of fiction†began to influence world literature. The 20th century saw the emergence of modernism. Modernism responded to the world's complexity by asserting that the individual had the potential to achieve a broader perspective than that offered by any one society or its history. Although realism, naturalism, and regionalism were still viable modes of expression, they reflected the increasingly complex reality of 20th- century society. Immigration and industrialization led to increasing urbanization, nd, in turn, to class stratification.Theme: Some writers examined the sometimes complex psychology of America's elite, other writers turned to the psychological and physical reality of the laboring classes, whose ranks continued to swell with high rates of immigration in the late 19th and early 20th centuries. Several American authors who are sometimes known as social realists looked at working conditions, often for the purpose of social reform. A period of disillusion and cynicism that followed World War I (1914-1918) found expression in he writings of a group of Americans living in Paris who became known as the Lost Generation.They shared a bitterness about the war, a sense of rootlessness, and dissatisfaction with American society. They portrayed the emotional exhaustion of this generation and their seemingly vain search for meaning and value in life. Some other writers focus on the overwhelm ing forces of nature and on issues of class. Gender issues remain major topics in 21st century American literature, and more gay and lesbian authors are publishing their work and bringing their community and oncerns into focus. Characteristics 1.Diversity The reading audience of the United States changed as social and economic realities changed. Immigrant populations added great variety to 20th-century American fiction. American literature at the is exceptionally diverse, with rapidly growing multicultural influences. New voices continue to emerge within the Native American, African American, Asian American, and Hispanic American communities. After the 1960s it became increasingly difficult even to define a mainstream. Jewish-American iterature: among the first to record their experiences.African American literature: focuses on slavery and its legacies while also offering hope, particularly in the strength of bonds among women. Native American literature: reassesses the experience o f their cultures. Hispanic American literature. Asian American authors brought strong voices to American literature after the 1960s. those who bridge two cultures. Modernity and Americanization are typically the realm of youth, while traditional culture and history remain the dying province of their elders.While creating unique worlds for various distinct communities, America's diverse literary voices continue to reflect the unique characteristics of its land, people, and culture. 2. Regionalism The vastness of the United States and the great diversity of its people have always been reflected in its literature. This was especially true in the 20th century, which witnessed the blossoming of strong regional traditions in the West and the South. The South was also rich in women writers during the 20th century. 3. Bilingualism.Many American authors incorporate a lot of their mother tongue language into their writing. This reflects both the alienation and the strong cultural identity tha t comes from being a nonnative English speaker in the United States. 4. style Writing is noted for innovations in narrative style, such as simplification and fragmentation of plot and the use of unconventional syntax and punctuation. Representatives: Henry James Theodore Dreiser Sinclair Lewis Ernest Hemingway and F. Scott Fitzgerald, William Faulkner,

Ethics and Issues in Counseling Essay

Question 1 a) Ethics are a list of conduct or principles drawn with the purpose of providing a guideline to what defines professional practice (Corey, 2009) while values are the basis of one’s thoughts or ideals in which decisions are generated (Manthei, 1997). Certain institutions derive their own core values to help provide a guide to â€Å"proper† behaviors. In simple terms, ethics are like â€Å"rules† within a society, culture or institution while values are like â€Å"policeman† in our mind, helping us determine between desirable and non-desirable behaviors while keeping in mind these â€Å"rules† that governs them (Dolgoff, Loewenberg & Harrington, 2008). The professional code of ethics is a guide designed to determine what constitutes professionalism in which governs the institution in the best interest of the values of the profession (Corey, 2009). It not only serves as a clarification to existing and future members of the institution or association governing it, but also helps supports the mission and vision of the institution or association. Its objective is to provide guidelines to practitioners, clarify the professional stand of institutions and organizations governing these practitioners, and at the same time protecting the rights of clients (consumers) (Corey, Corey & Callanan, 2003). The Professional Code of Ethics also helps to bound practitioners ethically so that they do not try to impose their own values onto others and behave as moral authorities. While the Professional Code of Ethics may be written as clear as possible and as comprehensive as possible, in reality there are person’s feelings, values, as well as emotions involved, which are absent during the compilation (Betan, 1997). The ACA Code of Ethics (2005) states â€Å"Counselors terminate a counseling relationship when it becomes reasonably apparent that the client no longer needs assistance, is not likely to benefit, or is being harmed by continued counseling.† The practitioner would be caught in a conflict when his agency deems the client fit to be discharged but he feels otherwise (Betan, 1997). Ethical guides may not be easily integrated into one of vast cultural diversity like that of Singapore as most of the Professional Code of Ethics were formulated within that of a Western context. As such, cultural, socioeconomic as well as linguistic differences may have been neglected in the process (Betan, 1997); while the code may hold autonomy of client at high regards, the cultural stand of the client may not be so. Confidentiality itself also poses a great arguing standpoint especially in a multicultural context whereby there are traditions as well as cultural rules to adhere to (Welfel, 2012). Another important point to not neglect while considering the limitations of the Professional Code of Ethics is its congruency towards the local state laws (Betan, 1997). For instance, one state regulation for consumption of alcohol may differ that from another. In putting ethics into consideration, practitioners should also be aware of their own local state laws. b) Two values that I value as important in life are honesty and being just, ie to try my best to make sure I give or receive equal treatments. Being a straightforward person, I believe in being honest at all times and to take responsibility for your own actions. I believe in giving others a benefit of doubt, unless I have concrete evidence that he/she is telling a lie. I uphold the value of equality; to treat others the way you would like to be treated. Thus, I try my very best not to be bias and constantly remind myself to stay in a neutral stand when others are involved. Because I believe strongly in always giving others the benefit of doubt, I would not doubt on the credibility of my clients’ words even though they might sound absurd. By doing so, it gains trust from clients and help in rapport building with clients. On the flip side, if the client is not a willing client, he might manipulate the trust I have and may try to lie and mislead me. Due to my eagerness to be non-bias and be fair and just as much as I can, I may end up trying to argue and inevitably try to prove myself when some clients at times show biasness towards me due to my experience and age. This  could hinder my work with them as I might try to convince them that they are being bias and indirectly in one way or another, try to argue or indirectly try hard to prove myself. This may come across to some as being argumentative, especially when I always have something to retort back whenever they say something negative, thus spoiling the therapeutic relationship. Of course, being non-bias is important in the counseling relationship as it helps one to not be judgmental and to always maintain a partial perspective. Question 2 The 6 moral principles forming the basis of functioning at the highest level of ethical profession as summarized by Corey et al. (2003, p.16) are autonomy, veracity, justice, nonmaleficence, beneficence, and fidelity. Autonomy refers to the rights or freedom to decide and make independent decisions or choices in one’s own accord within a social and cultural context. Thus, the respect for such autonomy brings about an acceptance that others have a right to choose and act in accordance to his own wishes, unless they hinder the rights of others (Altmaier & Hansen, 2011); practitioners aim at encouraging independence in client and discourage client’s dependency on him. Veracity or truthfulness refers to the practitioner being obliged to be truthful with his clients (Corey et al., 2003). The guideline in the Ethical Principles of Psychologists and Code of Conduct of the American Psychological Association (2002) states, â€Å"Psychologists do not make false, deceptive, or fraudulent statements†¦Ã¢â‚¬  (para. 5.01b) since trust is very important in building up a good therapeutic relationship with clients. Justice means to be fair by providing equal treatment to all regardless of culture, religion, race, gender, socioeconomic status, sexual orientation, disability or age, as they are entitled to equal access and treatment (Corey et al, 2003). To be nonmaleficence means to not cause harm, including actions that might pose a risk to harm another (Altmaier & Hansen, 2011). Practitioners are responsible for their clients to ensure that their risks for exploitation or might result in potential harm are brought down to a minimal (Corey et al, 2003). Beneficence refers to promoting the good and the wellbeing of clients and of others, to help clients grow and develop in their cultural context as well as doing good in their social context (Corey et al, 2003). In short, practitioners are responsible towards contributing to the welfare and growth of another being (Altmaier & Hansen, 2011). Lastly but not least, fidelity means to be truthful in making honest and realistic commitments and honoring these commitments (Corey et al, 2003). It is very important to build a trusting relationship between the practitioners and the people whom they work with and thus practitioners are responsible to make sure they honor fidelity at least on their end (Altmairt & Hansen, 2011). Question 3 a) The 8 essential personal attributes of an effective counselor are emotional intelligence (EQ), warmth and care, unconditional positive attitude (regard), genuineness and authenticity, patience, analytical ability, person-centered and nurturing style of communication and lastly, clear and specific communication. Emotional intelligence is defined as the ability to be able to distinguish and have self-awareness of one’s own as well as others’ emotions and feelings, and to be able to use this and guide one’s behavior and thinking, hence encourages development of emotional closeness with the client (Coetzee & Jacobs, 2006). Warmth and care is important in the therapeutic relationship in rapport building as it helps show client that the practitioner is genuinely concern (Coetzee & Jacobs, 2006). When warmth and care is present, practitioner is more aware of client’s cognitive and  emotional needs and the relationship will be more accepting towards each other (Coetzee & Jacobs, 2006). Unconditional positive attitude (regard) is important because it challenges client’s beliefs that if they do not behave in a certain way, others would not accept them. Client had to be sure that his counselor would still see him in the same way after the ‘awful truth’ is made known (Dryden, 1999). The role of genuineness simply means to be yourself; to be sincere, transparent and not putting on a false front (Palmer & Milner, 2006). This role of being genuine and authentic is one that is most challenging, as it requires one to have very high level of self-awareness (Palmer & Milner, 2006). It is important for counselors to have this quality due to the high level of trust needed in order to build effective therapeutic relationship with clients. Patience is an important attribute as different types of clients requires different amount of time to build the trust with practitioners and to be able to open up. While some clients do not have difficulty expressing themselves, some of them do find great difficulty in doing so and would then require much more patience and time from the counselor. Analytical ability is important in listening as it helps the counselor to be able to analyze his own emotions as well as facial expressions while listening to the client (Singh, 2007). In terms of case study, analytical ability is also important to the counselor in helping him to analyze and decipher the bulk of information being presented to him (Singh, 2007). Person-centeredness style of communication refers to the ability to communicate to accept another as a complete unique individual (Wood, 2009). That is to say, counselors do not form pre-conceptualized ideas on how the person is like and not make assumptions during the conversation with client. Nurturing communication occurs when parties involved in the conversation relate to each other in a caretaking manner; indicating to each other that the relationship is being valued (Wood, 2009). Last but not least, clear and specific communication is very important in ensuring that the counseling session is being communicated in the way that it is meant to, without allowing either parties involved to have any misunderstandings after the session. b) If I were to choose 3 attributes that I think are important for myself to undergo the necessary personal transformation, it would be patience, analytical ability and unconditional positive regard. I think that I sometimes lack patience in a counseling session and tend to unknowingly try to rush the conversation by interrupting and not giving client enough time to think about what was being said or asked. Also at times, client may need time for reflection, resulting in pauses during the conversation. While I understand the importance of having such ‘quiet moments’ in a counseling session, I tend to be impatient and would unknowingly try to say something to fill up these ‘uneasy moments of silence’. Analytical ability is something, which I feel I am lacked of. I find myself ‘lost’ in long lengthy conversations at times and unable to ‘process’ huge amounts of information shared. I tend to be more straight-forth in my facial expressions too, and I hope to be more cautious in this area, thus being able to give information being shared more thoughts instead of just deciphering it from the surface level. To be able to achieve complete unconditional positive regard in a conversation is I feel, requires that of a high cognitive level. As every single individual comes from a different background and different culture and social environment, unconditional positive regards is important if counselors want to build on having a therapeutic relationship with client. Without it, clients would not want to return for further therapies or might refrain from sharing certain important information, which could be helpful in the therapeutic process. References: American Psychological Association. (2002). Ethical principles of psychologists and code of conduct. Washington, DC: Author. Altmaier, E.M. & Hansen, J.C. (2011). The Oxford Handbook of Counseling Psychology. NY: Oxford University Press Betan, E.J.(1997). Toward a hermeneutic model of ethical decision making in clinical practice. Ethics Behaviour, 7(4), 347-365. doi: 10.1207/s15327019eb0704_6 Coetzee, M. & Jacobs, H.R. (2006) Career Counselling and Guidance in the Workplace. Cape Town, South Africa: Juta and Company Corey, G. (2009). Theory and Practice of Counseling and Psychotherapy (8th Ed, pp. 37) CA: Cengage Learning Corey, G., Corey, M.S. & Callanan, P. (2003). Issues and Ethics in the Helping Professions. (6Th Ed) CA: Brooks/Cole Dryden, W. (1999) Four Approaches to Counselling and Psychotherapy. NY: Routledge Dolgoff, R., Loewenberg, F.M. & Harrington, D. (2008). Ethical Decisions for Social Work Practice (8Th Ed, pp. 19-23) CA: Cengage Learning Manthei, R. (1997). Counselling: The Skills of Finding Solutions to Problems. NZ: Routledge Palmer, S. & Milner, P. (2006) Integrative Stress Counselling: A Humanistic Problem-Focused Approach. GB: Sage Publications Co. Singh, K. (2007). Counselling Skills for Managers. New Delhi: PHI Learning Pvt. Ltd. Wood, J.T. (2009) Interpersonal Communication: Everyday Encounters. CA: Cengage Learning Welfel, E.R. (2012). Ethics in Counseling & Psychotherapy (5th Ed, pp. 150-160) CA: Cengage Learning.

Defining Humanities Essay

Humanities are fundamental to grasp an understanding of what has transpired in the past and what will construct for the future. To differentiate between the humanities and other modes of human inquiries and expressions, the definition of humanities must be defined and will be explained in this paper along with a personal cultural event experienced. The reader should depart with an understanding of what humanities entails and how it differs. Humanities Humanities are constantly tested with a range of societal changes today. According to the Humanities Association (2009), â€Å"humanities is about people; how people create the world they live in; how the world they live in makes them the people they are† (para. 2). Humanities express the concern in human life and illustrate how it relates to its historic times. Distinguishing the humanities from other modes of human inquiry and expression shares a comprehensive appreciation of the human form, whether it is the study of art, music, architecture, philosophy, literature, or any other individual venture. Other modes of human inquiries are about studying non-human objects. It differs from others that exercise a pragmatic approach. In other words, expressions with humanistic senses are supported and can be observed. Cultural Events Collectively, humanities are about the human race and how people have survived over time through political, socioeconomics, and technological changes. Culture is a dominant individual tool for survival, but it is also a delicate observable fact. It is consistently evolving and easily displaced because it exists only in our minds. Last year, the author of this paper had the pleasure of attending the Texas Renaissance Festival in Plantersville, TX. The festival is one of the nation’s largest, most recognized Renaissance fair where the things to see, sounds, tastes, and exquisiteness of the 16th Century come alive every weekend for eight weeks. The fair displays several forms of expressions in art, theater, dance, music, and literature. There are also themed weekend which allows a brief glimpse into the world during a particular era. The Texas Renaissance festival is an expression of how certain aspects of life were dealt with in past centuries. It gives an all access weekend into the life of traditional living, coupled with food and replica artifacts for sell during the focused period. It started showcasing in 1974 and today features over 500 costumed performers and 15 performance stages. The music played around the fair emphasizes emotions and projects individual experiences into rhythmic words. For example, during the Roman Bacchanal themed weekend, it features entertainment that includes the sounds of ancient Rome. All music is forms of an â€Å"art form† and is only an outline of expression. Contrary to what music was like centuries ago, the direction it has taken now takes on a whole new meaning. There are different genres such as rock, pop, classical, jazz, opera, or hip-hop. They are released to society in the variety of ways such as compact discs, digitized musical downloads, or in person concerts. Some individuals of society believes music is controlling and manipulating; however, some individuals beg to differ denoting it has positive socioeconomically results and is art. The works of literature displayed at the fair is impeccable. It is in the form of imaginative works including short stories, poems, or plays, which are performed on stages around the fair grounds. Words in humanities can be written to describe the story of past events. Conclusion The study of humanities used to figure out the differing explanations of being existence and the past. Today’s civilization would be gone astray without the learning and use of humanities. If humanities did not exist, society and future generations would not understand how some wants and necessities happened such as cars, phones, electricity, television, sports, the White House, etc. Understanding how current developments reflect on humanities is important because it generalizes dependent and independent variables people speculated as causes to his or his background. The cultural event experienced revolutionized the insight of past centuries. Humanities and cultural familiarities allow people to become in synch with today’s world of fast-paced assimilated awareness.